World’s First Water Bottled Walkman Hits Vending Machines

DraftFCB began placing Sony waterproof MP3 players inside water bottles full of water and selling them inside vending machines at gyms and pools, according to Campaign Brief.

How do you draw attention to something as niche market as an MP3 player for swimmers? Why, you place it in a bottle of water and sell it inside vending machines. Now that’s some great marketing.

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