Coca-Cola unites enemies India and Pakistan with interactive vending machines which encourage users in both countries to ‘make a friend’

Despite sharing historical and cultural links, the borders of India and Pakistan are divided by barbed wire with both nations sharing mutual hostility and suspicion.

Yet one of the world’s biggest multinational companies is trying to change all of that through a new advertising film.

An attempt to diminish hostility in the problematic region. Well done, Coca-Cola.

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